She is releasing Reb’l Fleur later this month – a fragrance that is said to be ‘daring, sexy and truly memorable’.
Rumours have it that eau de toilette is ‘as much in tune with Barbados-born Rihanna’s roots as it is with the glamour of her present life in New York City.’
The advert however sees the Disturbia star running round a mirrored maze in an enchanted garden in a tiny strapless peach cocktail dress with a train and feather bustle, together with a pillbox hat and veil.
She appears writhing in a flower made of matching peach marabou feathers, before looking perturbed yet sexy as she darts about to the swelling strains of dramatic piano music trying to find her way round.